Trade Marks

We have a strong reputation for assisting our clients with their trade mark requirements in New Zealand, Australia and throughout the world.

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TRADE MARK: Protecting your Brand

Trade mark protection is one of the most important factors to consider with any brand to distinguish your goods or services in the market place.

Our trade mark team has extensive experience in relation to all areas of trade mark use, protection and enforcement. Our specialist trade mark team is dedicated to enhancing your business through the effective use of trade marks.

The benefits of registering a trade mark include:

  • Exclusive right to use the trade mark throughout New Zealand to promote the goods and/or services it covers.

  • Use the ® symbol with the trade mark

  • Legal protection to deter others from trying to imitate your brand.

  • A good trade mark will distinguish your business from others.

  • Adds value to your business that can increase over time as the mark becomes established in the market.

  • You can sell or assign the trade mark to another person or business, or license its use to other parties.

“New Zealand and Australian businesses are well known for taking on the world. For this reason, we have specialist expertise in foreign intellectual property law and procedures.”

Meet our Patent Attorneys
innovators needs trade marks too

“We work in a niche industry where there are very few experts, so it has been essential to work with a team who can grasp the engineering concepts of this industry very quickly. Their work has maximised our IP protection.”

Peter Renshaw, Sales Director | pultron composites

IT Manager concerned with protecting IP discussing with colleague

Our Trade Mark Specialties

We specialise in:

  • Filing and registration of trade mark applications in the New Zealand, Australia, the USA and many other countries

  • Madrid protocol applications and provisional refusals

  • Managing large trade mark portfolios

  • Trade mark clearance searches

  • Assisting with trade mark opposition, revocation and invalidation proceedings

  • Advising on the effective use of trade marks

  • Trade mark watching services

  • Advice in relation to the use of trade marks on the internet

  • Advising on trade mark infringement and third party conflicts

  • Advice on counterfeit products

  • Trade mark assignments and licensing

  • New Zealand and Australian trade mark law

“All of our patent attorneys are registered to practice in both New Zealand and Australia. We provide services in both jurisdictions on behalf of local client and foreign agents.”

More about Patents


Origin provide a wide range of legal and consulting services to individuals and businesses for the protection and management of their trademarks.

Trade Mark Searches

Conducting comprehensive trade mark searches to determine if your proposed trade mark is available for registration and doesn’t infringe on existing trade marks.

Trade Mark Registration

Assisting you in the process of registering your trade mark with the Intellectual Property Office of New Zealand (IPONZ) and, if needed, in other countries through international trade mark registrations.

Trade Mark Renewals

Managing the renewal and maintenance of your registered trade marks to ensure their continued protection.

Trade Mark Prosecution

Handling the filing and prosecution of trade mark applications, including responding to office actions and objections from IPONZ.

Trade Mark Portfolio Management

Developing and maintaining a strategic portfolio of trade marks to safeguard your brand identity and intellectual property assets.

Trade Mark Enforcement

Taking legal action against individuals or entities that may be infringing on your trade marks and defending your trade mark rights.

Trade Mark Licensing and Agreements

Advising on and drafting licensing agreements, co-branding agreements, and other contracts related to the use of your trade marks.

Trade Mark Oppositions

Representing you in trade mark opposition proceedings, both as an opponent or as a party defending against an opposition.

Trade Mark Strategy

Providing guidance on trade mark strategy, including advice on trade mark selection, protection, and brand management.

International Trade Mark Protection

Assisting in obtaining international trade mark protection through mechanisms like the Madrid Protocol and regional trade mark offices.