Insights

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How close is too close to a competitor’s trademark?

Simon Murphy

When it comes to picking a business or brand name, how unique does it need to be to get approved? After all, there are only so many words in the English language, right? Surely, there’s going to be cross over at some point. While that is true, there are a few important considerations the Intellectual…
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Patent Attorney doing freedom to operate search
How to avoid legal pitfalls with a ‘Freedom to Operate’ search

Simon Murphy

When it comes to releasing your idea or innovation into the wild, learning the ins and outs of freedom to operate (FTO) searches can be extremely helpful. Think of it as your pre-launch background check – a little detective work that keeps you out of legal hot water and helps you avoid accidentally ruffling any…
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Inventor needs protection for IP
Patents vs Trademarks vs Copyright – What’s the Difference in NZ?

Simon Murphy

Patents vs trademarks vs copyright – what’s the difference in NZ? It can be easy to get swept up in the excitement of a new creation or invention, but without the right protection, you’re on shaky ground.   That’s where intellectual property (IP) rights come in. Knowing your way around IP is essential to not…
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NZ patent attorney
What’s the difference between a patent attorney and a lawyer?

Simon Murphy

The world of intellectual property rights and legal services is complex. There’s plenty of confusion out there over which legal professional should be sought out for what legal matters. As patent attorneys, we often get asked what the difference is between a Trans-Tasman patent attorney and New Zealand lawyer. While they both play essential roles…
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AI vs humans: Who owns the future of invention?

Simon Murphy

The Artificial Inventor Project, run by a group of intellectual property lawyers and an AI scientist, is on an international crusade to settle some interesting questions that AI poses to patent law.
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